- The two companies have signed a collaboration agreement, in which they can provide a differential service to operators that plan to revolutionize their digital business, thereby improving their customer service and increasing their profitability and efficiency
- In addition to increasing their market share, Minsait and Mirada will be able to enrich their offer with complementary services to their systems that improve the consumer experience and export this model globally
Minsait, an Indra company, and Mirada, a leading company in audiovisual content interaction, have signed a collaboration agreement to expand the offer of products and services in the media market and to form a technological vanguard with a differentiated offer in digital television consumption. The technology and consulting company will commercialize Iris Multiscreen products, from Mirada, a successful TV Everywhere solution that allows the user to enjoy content through set-top boxes, smartphones, tablets and PCs, with an intuitive navigation system and an inspirational user interface. The user interface also has unique features, such as an intelligent search engine, seamless and intuitive multiscreen integration, audience measurement, interactive advertising and a recommendation system based on advanced algorithms. Mirada’s products facilitate a better provision of content and a greater attention towards its subscribers’ tastes, with better offers that increase profitability and efficiency.
Minsait has chosen Mirada's technology to enrich its portfolio on account of the scalability and advanced capabilities of Iris Multi-screen, since it can be offered to low and high volume operators, as well as to different levels of its subscribers in terms of revenue. In addition, Minsait brings to the agreement its business knowledge and its leadership in CRM's, SAP, advanced analytics and big data solutions, among others, within its commitment to the most cutting-edge technologies and business transformation based on new content consumption habits.
The agreement will allow both companies to increase their market share and increase their visibility with complementary features to their systems that improve the consumer experience. Both firms will also be able to expand their network of potential customers and enhance their commercial offer in other countries, not only in Europe, but also in other regions such as Asia, where interesting opportunities are being addressed.
José Luis Vázquez, CEO of Mirada plc, commented: “We are delighted to be partnering with Indra, who have a reputation as being one of the world’s leading technology and consulting companies. With Indra having a global presence and a highly-regarded reputation globally, the partnership plays an integral part in Mirada’s strategy to expand into new markets. This is the largest partnership we have signed to date and we are excited about the possibilities it presents.”
Luis Rodríguez Lombardero, director of Telecommunications and Media for Europe, Africa and Asia of Minsait, commented also that this agreement with Mirada “is aligned with Indra's objective, through our subsidiary Minsait, to continue helping telecommunication and media operators worldwide in the digital transformation of their businesses. The experience of Mirada, a leader in products for digital TV operators and transmitters, and the quality of its products focused on TV Everywhere are fully integrated with our capabilities to solve the needs of our customers end-to-end.”
In this way, the proposal Minsait and Mirada bring to the market addresses the changes that the consumption of audiovisual content has experienced since new digital platforms burst onto the market. This has driven a transformation in business models and how television channels interact with their audience, one which is more digital and, at the same time, demands new services and incentives.
In the media market, Minsait, as an Indra company, has accompanied the most important media companies in the changes they have experienced in the preparation, distribution, publication, management and broadcasting of their content thanks to the technological advances that facilitate access to new channels and platforms. Likewise, Minsait has also worked on the design and implementation of specific solutions, successfully adapting to and evolving in this new reality that its clients demand.
About Mirada
Mirada is a leading provider of products and services for Digital TV Operators and Broadcasters. Founded in 2000 and led by CEO José Luis Vázquez, the Company prides itself on having spent almost 20 years as a pioneer in the Digital TV market. Mirada's core focus is on the ever-growing demand for TV Everywhere for which it offers a complete suite of end-to-end modular products across multiple devices, all with innovative state-of-the-art UI designs.
Mirada's products and solutions, acclaimed for unparalleled flexibility and optimal time to market, have been deployed by some of the biggest names in digital media and broadcasting including Televisa, Telefonica, Sky, Virgin Media, BBC, ITV and France Telecom. Headquartered in London, Mirada has commercial representation across Europe, Latin America and Southeast Asia and operates technology centres in the UK, Spain and Mexico. For more information, visit www.mirada.tv.
About Minsait
Minsait, an Indra company (www.minsait.com), is the leading firm in Digital Transformation Consultancy and Information Technologies in Spain and Latin America. Minsait possesses a high degree of specialisation and knowledge of the sector, which it backs up with its high capability to integrate the core world with the digital world, its leadership in innovation and digital transformation, and its flexibility. Thus, it focuses its offering on high-impact value propositions, based on end-to-end solutions, with a remarkable degree of segmentation, which enables it to achieve tangible impacts for its customers in each industry with a transformational focus. Its capabilities and leadership are demonstrated in its product range, under the brand Onesait, and its across-the-board range of services.
About Indra
Indra (www.indracompany.com) is one of the leading global technology and consulting companies and the technological partner for core business operations of its customers world-wide. It is a world-leader in providing proprietary solutions in specific segments in Transport and Defence markets, and the leading firm in Digital Transformation Consultancy and Information Technologies in Spain and Latin America through its affiliate Minsait. Its business model is based on a comprehensive range of proprietary products, with a high-value focus and with a high innovation component. In the 2017 financial year, Indra achieved revenue of €3.011 billion, with 40,000 employees, a local presence in 46 countries and business operations in over 140 countries.
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