Project
Metro, tram and bus AFC system for GVB
With more than 100 years of experience, GVB, company responsible for public transport in and around Amsterdam, manages buses, trams, the metro system and the ferry lines on the city's canals.
The importance of public transport in the Dutch city is reflected in the constant need for improvement. Therefore, GVB proposed a conceptual model consisting of a modern ticketing system, based on the company's new needs. In this way, a series of design requirements were proposed, which emphasised the need to adapt to certain existing systems, such as the country's standard for intermodal transport, including certain existing devices that have never been used by Indra or replace cash payments when travelling by bus and tram.
Indra has developed this project in response to all these requirements, and has provided the city with a modern ticketing system that responds to customer and citizen expectations.
Challenges and achievements
New more agile and accessible sales systems that improve the user experience
SpinAward 2020
Best user experience
Indra has overhauled GVB's automated sales system, rolling out +130 AFC vending machines across Amsterdam's public transport network (bus, metro and tram systems), meaning Indra's systems cover +70% of the GVB ticketing system. Following its implementation, the system facilitated +4 million transactions in its first 6 months of operation, improving the speed and accessibility of user transactions.
One of the project's biggest challenges was adapting the mechanical design, HW and user interface of vending machines to the conceptual model proposed by GVB.
Following the deployment of the system, our solution successfully responded to all GVB's requirements, achieving the ad-hoc design on behalf of the customer. The system's success received recognition in the form of the SpinAward 2020, handed out each year in Belgium and the Netherlands to new creative digital communication and innovation designs, in the user experience category.
Differential value
Comprehensive “Ad Hoc” design adapted to the Translink system
GVB has a long track record in the operation of public transport, meaning that its needs and requirements are very specific, both in terms of hardware and the aesthetic design of its systems. The implemented solution faithfully responds to the conceptual design proposed by the client.
The system has been adapted to the Translink system to facilitate the use of the single intermodal transport pass in the Netherlands, in addition to other GVB protocols, which can be adapted to the customer's operations. In addition, the CCMS (centralised control and monitoring system) enhances the management of our customer's assets, making it possible to operate machines, control their status and resolve incidents in a centralised manner.
The implemented system ensures speed of response and operation of the machines, above the technical requirements established by the client.
Agile, innovative and accessible ticketing system
In record time and with maximum customer satisfaction, Indra has adapted its own ticketing technology to the user-focused conceptual design proposed by GVB, the Dutch capital's transport company, and Translink, the Dutch national transport standard.